Monday, 21 September 2009

Article Marketing – Write Compelling Articles!

Poorly written articles end up buried in the article directory junkyards with little or no visibility. Don’t do it!

If you decide to write an article, pour your heart and soul into it. You need to capture your readers interest, you need to provide your readers with valuable information… in short… your article has to be compelling.

Compelling articles is a terrific way to advance your search engine rankings, backlinks, and traffic. Compelling articles retain visibility, expand your online visibility and considerably elevate your backlink popularity.

There is a huge demand for key-phrase relevant and rich content by other webmasters that creates a tremendous opportunity for you to promote your web site. You need to be aware of this… capitalize on this demand, by writing short articles that relate to your web site content and promoting those articles on article repositories.

As your articles proliferate, article promotion establishes you as a specialist in the field. More importantly, it places your one-way link into the article directory site and every other site that publishes your content. This viral proliferation will strengthen your search engine ranking and also generate organic traffic that is not dependant on the search engines.

No matter what your article is about, as a writer you must captivate the reader. Remember, you are publishing articles to promote your website and get one-way back links. With a poorly written article you can expect backlinks from the article repositories you submit to, but you will miss out on the key benefit to writing articles. The key goal is to get publishers and webmasters to use your content; not just to get your article listed in the repositories. You want your articles to proliferate. Only then, will your embedded links get intense exposure.



Here are a few tips:

# Style:
Your writing style will affect the number of web masters that will use your content. Your writing style should be conversational. Try to talk directly to the reader. Vary your sentence structure. Occasional rhythmic pauses give an opportunity to reflect. Write concisely and use common words. Be creative.

Always proofread. Spelling and grammatical errors turn people off. Even better, have someone else proofread your articles for you. To boost your writing skills, read more. As you read, focus on the writer's style. Learn from good authors.



# Intricate Point Of View - And Define It In Your Title:
Give a lot of thought to your title. Your title should 'grab' your reader's attention. It is the most imperative part of your article. It will make or break your article.


If you want to entice a reader to read the first paragraph, you must pull them in with the title. Most writers don't take the time to write good titles. This is normally due to either a lack of experience or to a lack of expertise.

Treat your title like a headline. Be creative. Use a catchy keyword rich phrase that aligns with the content of your website. Believe it or not, your title will determine how much traffic your article will get back to your website.



# Be Careful About the Topic That You Cover
You need to select a topic you are passionate about. This topic has to relate to your website and should cover the relevant keywords. Your enthusiasm and knowledge of the topic should be evident.

Lead off with this topic. Intrigue the reader. Remember you are fighting to capture your readers attention, and once you've captured it, you need to keep hold of it. Explain how your angle benefits the reader or solves a problem they face. This is your value proposition. Show how your article differs from other articles covering this topic. This entices people to read the second paragraph. Use the remainder of the article to expand your key points.


# Conclusion:
The final paragraph should persuade the reader to take further action -- emphasize what the reader should do after reading your article. In the conclusion you need to summarize your article and build a bridge to the resource box. The resource box is where you can place a link to your web site. You need to entice the reader to follow that link. You can do this by stressing your competence on the subject matter, providing the opportunity for more advice or both. To learn how to do this effectively, review other articles by other authors and adapt a style that appeals to you.



Remember an article written for the web should be informative and hold the reader's attention. To do this it should be relevant to the title, well written and contain at least some essential facts not readily available to the reader. Find an angle on your subject matter and focus on developing it in your article.

Don't write articles just to promote your resource box. Your content will suffer and the article will probably be of little interest to anyone.
Submit your article to hundreds of sites